Digg Undergoes Design Overhaul to Draw Back Users for What Is Flic
Competition in social media and social bookmarking has always been fierce and grows increasingly tough for both veterans and startups. Digg, the once popular social bookmarking site, painfully recognized this fact after recent stumbles and has overhauled its entire interface in order to restore confidence and lure back users it had shed.
The overall reboot has been divided into three major branches. The first branch involves Digg’s overall look; key topics (i.e. Technology, Science, Gaming, etc.) will now be posted at page’s top rather than the side, Story pages have been revamped, and the “Submit” feature will feature more prominently than “Search” with its own box on top of every page.
Search has been downgraded to a magnifying glass icon that a user must click on first before the search box appears. The second branch involves upgrading individual profile pages by reintroducing user statistics (submission, commenting, and following) which were previously left out of the site’s recent incarnation.
Finally, Digg is incorporating new, opt-in notifications for users when their posts reach “Top News”. Granted, “Top News” no longer has the luster it once had since “My News” became the default status; however, one can still feel a bit of pride knowing their writing has reached the front page and Digg will now immediately notify you if indeed it has reached that position.
Taken as a whole, these changes are a fairly comprehensive overhaul that Digg hopes will counteract the revolt it faced from users last August when the site was last changed. Since that time, traffic has withered leading to layoffs comprising more than one third of its staff.
These updates though will be introduced over the coming weeks as opt-ins for users; hopefully the once prominent social bookmarker can make amends to those who feel it burned them all too recently.
Social Media Companies Expected to Lead in 2011 IPOs
Market analysts are predicting many of the leading social networking websites, after building substantial user bases through their services, will venture out into the stock market as initial public offerings hoping to turn their popularity and reach into profit. More about What Is Flic
Sites such as LinkedIn and Groupon are expected to take the plunge first, ahead of the current leader Facebook which many expect to publicly debut either later this year or perhaps in 2012. Accounting firm BDO USA LLP recently conducted a survey of investment bank executives in order to gauge their thoughts on this year’s crop of IPOs.
Overall, they expect an 11 percent increase in offerings compared to 2010, with social media leading the way along with other reorganized and refinanced companies such as Chrysler, Toys R Us, and Harrah’s. Other likely social media companies include Twitter, Zynga, and the popular VoIP system Skype.
However, nearly all financial executives agree that unlike the late 90’s dot com bubble, social media firms do not view IPOs as a way to generate instant cash for rapid expansion. Many of these companies, like LinkedIn, Facebook, or its leading social gaming developer Zynga, already generate revenue in excess of millions of dollars.
For the Facebooks and LinkedIns of the world, becoming public companies is simply the next logical step in their long-term growth rather than a gamble to generate capital.