BMW competes with Mercedes Benz and Audi in Super Bowl advertising race
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Bmw is making a comeback to Super Bowl advertising game. The new ads, which remain unknown at the moment, will air during the February 6th broadcast of the worldwide popular event. BMW is joining its competitors Audi and Mercedes in delivering innovative and attractive TV ads.
This is the first all three German luxury brands are advertising at the biggest U.S. television event. At last year’s game, advertisers paid $3 million for a 30-second slot, according to The Nielsen Co, quoted by Automotive News.
BMW bought two 30-second spots and will advertise during the Super Bowl for the first time in 10 years, Jim O’Donnell, head of BMW’s U.S. unit, told reporters at the Detroit auto show.
Just days ago, BMW announced a Facebook contest featuring the new X3. Contestants try to guess the configuration of the car to be featured to win a two-year lease and a trip to the factory in Spartanburg where the new X3 is being built.
Mercedes-Benz joins the Super Bowl marketing race with a bang by signing up tennis star Serene Williams tweeting mom from suburban Chicago to add online buzz to its first advertising appearance during the Super Bowl telecast.
Lexus won’t …
